Humor Using Outrageous Juxtapositions Draws Attention to Businesses

Turkey Attractant and Lost Symbol

Business topics are often dull and treated in a mind-numbing manner with power points, bar graphs and columns of statistical data and analysis. This is so often the case that it is refreshing for a viewers to see two unrelated objects in juxtaposition as a humorous device to attract their attention while something more serious is being described.

In the following video I describe some new pieces of gear that I am using for this year’s turkey hunting. Rather that doing this straight-up,  I introduce the outrageous notion that my search for effective turkey-hunting methods might also include something gleamed from Dan Brown’s best-selling book The Lost Symbol, and also use his new book to introduce my own forthcoming title, Create Your Own Job Security: Plan to Start Your Own Business at Midlife.

We turkey hunters get desperate in our efforts to attract the cagiest of America’s wild creatures to within gun range. Many times when we go out into the woods we do not even see or hear a turkey, even though they are all around us. Our southern Toms are getting particularly shut-beaked because of an increasing coyote population who like to eat turkeys as well as we do, and my turkeys rarely respond to calls.

In Dan Brown’s books, he evokes problem-solving methods and the unraveling of symbols to solve desperate situations. In desperation we turkey hunters have been known to purchase a truckload of gear over the decades in our attempts to even the odds between us and the bird. I often carry, for example, a pair of turkey decoys, five or more calls of different types, a cushion, seat, stand and a muzzleloading shotgun and pistol along with all the things it takes to make them work. Since this is often a 5-6 hour event, I am further encumbered with a modest amount of food and water. All this is to say nothing of the camo clothing and accessories that we wear to keep from being seen by the birds’ 6-power vision.

Based on all of this, it is not so outrageous to think that some of the problem-solving techniques expressed in Brown’s book might be of use. In The Lost Symbol, Brown introduces the reader to secret squares in which the numbers added together up, down, across or diagonally reach the same sum, something that was already well known in Medieval times. If our turkeys have  lost any symbols I have failed to find them, even though the book was a good read while I was waiting for them to show up.

I am continuing to experiment with the application of Wild Turkey as an attractant by taking a tablespoon of it in a mixed drink in the evening prior to turkey hunting. I have killed turkeys after such treatments, but many more times I have not. Its application as an attractant, like everything else in regards to turkey hunting only works sometime and more often does not achieve the desired result.

You can see a video of this hunting episode at:

My use of Wild Turkey Bourbon as a turkey attractant is even more far-fetched than Brown’s book. The only thing it has to do with turkey hunting is to offer a degree of solace in the midst of a two-month-long season that has yet to produce any birds for the table. Even experts who hunt everyday in different states all around the nation sometimes take 15 or 20 hunts to bag a bird, even though they only show their successful hunts on videos.

Minolta DSC

One of the author’s successful turkey hunts with an original 16-gauge Brunswick smoothbore musket made in the 1850s recovered from the Royal Arsenal of Nepal. 

To use some humor to poke fun at some of the more elaborately contrived turkey hunting tools and methods adds a welcome change-up to the usual advertising videos and infomercials, retains interests in my brand and keeps viewers looking for more. You can use some similar adaptations to promote your own services or products.

I am accepting advance orders for my new business book, Create Your Own Job Security: Plan to Start Your Own Business at Midlife,  which may be made by using the PayPal button below. I also have a Bonus Offer that includes a Free e-mailing of the Table of Contents, Preface and a Book Chapter, Love Your Work and Live Longer. There is also a Super Bonus for the first 25 to respond which is a Free 15-minute telephone consultation.  To receive either reply below and describe what you would like to receive or discuss. I will arrange a time and date for the consultation.

Create Your Own Job Security

Generally available for special promotion price of $10.99.


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